Press

      TechCrunch - February 21, 2011

“Using surveys for market research on Facebook and other social networks has become a popular way to gain consumer insight quickly and efficiently. Chicago-based Lab42 is an online market research startup that uses social networks, such as Facebook and MySpace, to obtain samples for online surveys.” – Read the Full Article

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     Techli - December 7, 2010

“Therein lies Lab42’s edge: data gathered in the moment from a given target market is “fresh”, and data from a target demographic in a “natural” setting, as social networking utilities are increasingly becoming, are better. It’s the man on the street interview of the socially-networked age.” – Read the Full Article

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     Research Live - February 22, 2011

“A new name has emerged in the field of social media sampling, Chicago-based Lab42, a start-up that conducts surveys on samples of Facebook and MySpace users.” – Read the Full Article

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     Switch Video - August 9, 2011

“Switch recently discovered and worked with Lab42. They are an on-line market research company that takes the whole market research thing into the 21st century. No stuffy survey panels, jaded professional survey takers, epic prices and months later results. Lab42 posts questions to social networks to receive results from targeted markets fast.” – Read the Full Article

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     Shoestring Venture - June 20, 2011

“Lab42 sets itself apart from typical market research through its methodology. Typical market research firms distribute surveys to a recycled panel of “professional” survey takers; Lab42 distributes surveys through social media platforms such as Facebook." – Read the Full Article

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     Springwise - July 19, 2010

“The failings of survey panels are nothing if not well-known to market-researchers and clients alike, but still they remain widely used—albeit expensive and slow—tools for collecting data. Aiming to provide higher-quality results at a lower price, Chicago-based Lab42 conducts its clients’ surveys not in artificially assembled panels but in the social networks where target respondents naturally spend their time.” – Read the Full Article

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Testimonials

“Lab42 turned around an incredibly informative market survey of a fairly narrow market in a couple of days. The price was so reasonable and process so efficient, that we can follow up with another survey with even tighter screens and more in depth questions.” – J.L., Small Business Advisor

“Lab42 was an amazing research firm to work with. Their level of professionalism and customer service was exceptional. They clearly communicated deliverables and came back with insightful, well-structured results that moved our product development forward in a critical way.” – Melissa, Time Inc. Home Entertainment

“I was pleasantly surprised when I received the results as I was not expecting it to be THAT fast! I guess also because I'm used to traditional research. So I also appreciated that Lab42 helped a non-techy person like me to develop better ways to adapt a pen and paper interviewer-administered survey for a digital self-accomplished platform. It was great that we were able to obtain similar results and found a new research method!” – Carla, Market Research Consultant

"We will definitely use Lab42 again whenever we are uncertain about our market. Especially as a small company, the price, responsiveness and results Lab42 provides are key.” – Agam, Entrepreneur

"I can't stress the value of Lab 42's products enough. Our team needed to validate a concept on short notice and Lab 42 was able to deliver us the data we needed to proceed with confidence. We were able to run two highly targeted surveys on our user base in less than 24 hours, which provided us with the answers we needed for our upcoming presentation. Thanks Guys!" – Dan Roberts, BigStove.com

“Thank you again for your team’s efforts and quick work. It was an extremely easy process and I was really impressed with how quickly you all were able to turn the data around. I definitely hope we can find opportunities to collaborate again soon.” – J.G., Integrated Marketing / Advertising Agency