Logo Design Test

Lab42 worked with a university looking to create a logo for their newly rebranded TV station, and surveyed the general population to determine which logos they found most appealing. 

• Client - Higher educational institution
• Target Market - General population aged 18 – 55 years old
• Number of Respondents -  213

Problem

The client came to Lab42 with three new logo designs and wanted to understand the population's general sentiment regarding the logos. 

Solution

Lab42 created a survey that asked a variety of questions about the three possible logos – how appealing the respondents found the logos, how the logos best fit a variety of questions and statements, and how well a logo best fit the description of the university. 

Results

Lab42 collected over 200 respondents to complete the survey in just two days. We were able to objectively determine which logo the respondents preferred out of the three possible logos, making the choice easy for the institution.