Digital Divide: Generational Perspectives on Generative AI

“Technology is a useful servant but a dangerous master” - Christian Lous Lange

Given the rapid development of generative AI, that quote is a cautionary warning for all, especially the younger population.

Following our internal research on the topic of generative AI, we examined data through different age groups to understand whether acceptance, trust and concerns differed for different generations.

Our data showed that half of those under 35 years old who are already aware of at least one generative AI platform have tried using this technology already. Among those aware, about three in four (73%) have a positive opinion of this technology and roughly two in three feel comfortable with how the technology is progressing and trust the information they receive from it. Our data indicates diminishing positive perceptions and discomfort the older the population gets.


The younger population sees the writing on the wall when it comes to job displacement by this technology. Even though those under 35 are the least concerned of all generations about generative AI replacing jobs done by humans, they are slightly more concerned vs. the other generations when it comes to generative AI taking over their own job.

James Nolan

James started his marketing career in the B2B space, analyzing industry and consumer trends to help align product portfolios for various customers. He quickly became interested in understanding how companies use consumer insights to drive new product development and overall strategies, which led to him joining Lab42. In his spare time, James enjoys staying active, whether it's going to the gym or enjoying a nice hike with some scenic views. James has a Bachelor’s Degree in Marketing from Northern Illinois University.

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An Uneven Future: Ethnic Disparities in Views on AI Job Displacement

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The Write Off: Exploring the Duel between Generative AI and Human Writers