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Case studies, reports, and best practices

We know market research can be difficult. That’s why we put together these case studies, reports and best practices that you can use to better understand how to conduct research, as well as discover some of the insights we have uncovered.

Featured
LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND
Research Report
LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND
Research Report
Research Report
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS
Case Study
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS
Case Study
Case Study
LAB42 CASE STUDY: UNDERSTANDING HOW PARENTS MAKE HEALTHCARE DECISIONS FOR THEIR CHILDREN
Case Study
LAB42 CASE STUDY: UNDERSTANDING HOW PARENTS MAKE HEALTHCARE DECISIONS FOR THEIR CHILDREN
Case Study
Case Study
LAB42 SOLUTIONS: VISUALIZING YOUR DATA WITH INFOGRAPHICS
Best Practices
LAB42 SOLUTIONS: VISUALIZING YOUR DATA WITH INFOGRAPHICS
Best Practices
Best Practices
LAB42 BEST PRACTICES FOR MARKET RESEARCH DRIVEN PR
Best Practices
LAB42 BEST PRACTICES FOR MARKET RESEARCH DRIVEN PR
Best Practices
Best Practices
LAB42 BEST PRACTICES: ADDITIONAL ANALYTICS
Best Practices
LAB42 BEST PRACTICES: ADDITIONAL ANALYTICS
Best Practices
Best Practices
LAB42 CASE STUDY: GAMING IP STUDY
Case Study
LAB42 CASE STUDY: GAMING IP STUDY
Case Study
Case Study
LAB42 CASE STUDY: AD TESTING GOVERNMENT ADS
Case Study
LAB42 CASE STUDY: AD TESTING GOVERNMENT ADS
Case Study
Case Study
LAB42 CASE STUDY: AWARENESS & USAGE STUDY
Case Study
LAB42 CASE STUDY: AWARENESS & USAGE STUDY
Case Study
Case Study
LAB42 CASE STUDY: DEFINING YOUR AUDIENCE
Case Study
LAB42 CASE STUDY: DEFINING YOUR AUDIENCE
Case Study
Case Study
LAB42 BEST PRACTICES FOR DEFINING YOUR SURVEY RESPONDENTS
Best Practices
LAB42 BEST PRACTICES FOR DEFINING YOUR SURVEY RESPONDENTS
Best Practices
Best Practices
LAB42 BEST PRACTICES: USING PRIMARY RESEARCH FOR INSIGHTS INTO SPECIFIC CATEGORIES AND BRANDS
Best Practices
LAB42 BEST PRACTICES: USING PRIMARY RESEARCH FOR INSIGHTS INTO SPECIFIC CATEGORIES AND BRANDS
Best Practices
Best Practices
LAB42 CASE STUDY: UNDERSTANDING HOW HOME IMPROVEMENT PROS USE HOME IMPROVEMENT APPS
Case Study
LAB42 CASE STUDY: UNDERSTANDING HOW HOME IMPROVEMENT PROS USE HOME IMPROVEMENT APPS
Case Study
Case Study
LAB42 CASE STUDY: BRAND AWARENESS AND PERCEPTIONS STUDY OF A NON-PROFIT
Case Study
LAB42 CASE STUDY: BRAND AWARENESS AND PERCEPTIONS STUDY OF A NON-PROFIT
Case Study
Case Study
LAB42 CASE STUDY: CONSUMER DECISION JOURNEY
Case Study
LAB42 CASE STUDY: CONSUMER DECISION JOURNEY
Case Study
Case Study
LAB42 CASE STUDY: PACKAGE TESTING
Case Study
LAB42 CASE STUDY: PACKAGE TESTING
Case Study
Case Study
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS
Case Study
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS
Case Study
Case Study
LAB42 BEST PRACTICES FOR CONCEPT TESTING
Best Practices
LAB42 BEST PRACTICES FOR CONCEPT TESTING
Best Practices
Best Practices
LAB42 CASE STUDY: GAINING AN INTIMATE KNOWLEDGE OF A SPECIFIC SECTOR
Case Study
LAB42 CASE STUDY: GAINING AN INTIMATE KNOWLEDGE OF A SPECIFIC SECTOR
Case Study
Case Study
LAB42 CASE STUDY: B2B CONTENT CREATION
Case Study
LAB42 CASE STUDY: B2B CONTENT CREATION
Case Study
Case Study
LAB42 CASE STUDY: MESSAGE TESTING
Case Study
LAB42 CASE STUDY: MESSAGE TESTING
Case Study
Case Study
LAB42 BEST PRACTICES FOR BRAND EQUITY RESEARCH
Best Practices
LAB42 BEST PRACTICES FOR BRAND EQUITY RESEARCH
Best Practices
Best Practices
LAB42 CASE STUDY: NAME TEST
Case Study
LAB42 CASE STUDY: NAME TEST
Case Study
Case Study
Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)
Research Report
Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)
Research Report
Research Report
LAB42 BEST PRACTICES FOR SURVEY WRITING
Best Practices
LAB42 BEST PRACTICES FOR SURVEY WRITING
Best Practices
Best Practices
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY TRAVEL PREFERENCES
Case Study
LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY TRAVEL PREFERENCES
Case Study
Case Study
LAB42 CASE STUDY: CATEGORY POSITIONING
Case Study
LAB42 CASE STUDY: CATEGORY POSITIONING
Case Study
Case Study
LAB42 CASE STUDY: CHARACTER AD TEST
Case Study
LAB42 CASE STUDY: CHARACTER AD TEST
Case Study
Case Study
LAB42 CASE STUDY: B2B CONTENT CREATION AND PROMOTION
Case Study
LAB42 CASE STUDY: B2B CONTENT CREATION AND PROMOTION
Case Study
Case Study
LAB42 CASE STUDY: AD TESTING FOR NOT-For-PROFIT organization
Case Study
LAB42 CASE STUDY: AD TESTING FOR NOT-For-PROFIT organization
Case Study
Case Study