Frequently Asked Questions


This FAQ covers the questions we hear most from agencies and brands thinking about working with us.

If you don’t see yours here, just reach out—we’ll get you an answer fast.

  • We run custom quantitative research for agencies and brands. Most of our work is testing ideas, ads, names, packages, and messages, tracking brands, and sizing opportunities. We also offer qualitative when it makes sense for the project

  • Strategy and creative agencies, brand teams, consultancies, and growth stage companies. Many clients use us as their outsourced quant team and tag us in when they have a need.

  • Yes. We can join client calls, use your templates, and deliver files that look like they came from your team.

  • Express Surveys can wrap up within 5 business days. Custom or larger projects can take longer, but 2-4 weeks from start to finish is a safe estimate. Rush timelines are possible.

  • We combine tech checks (speeding, straight-lining, geo/device flags) with human review. Every open-end is read before finalizing data.

  • We work with a close network of vetted sample partners and can also invite customer lists you provide.

  • Yes. We check feasibility up front and set realistic timelines and quotas.

  • Yes. We run multi-country studies including fielding and translations.

  • Email us at hello@lab42.com with your goals, audience, and timing. Or set up a time to meet using the button below.