Lab42 Whitepaper

Lab42’s Product Development Research Field Guide 

From Idea to Market Success Using Strategic Research 

Most new products never make it past launch. The ones that do often succeed because they use research at the right time.

We created this field guide to show how smart research can save you from costly missteps and uncover opportunities you might miss otherwise. Inside, you’ll find a practical four-phase framework covering:

  • How to identify the right opportunities before overinvesting

  • Ways to refine product features, pricing, and positioning

  • Testing names, logos, and packaging so every piece works together

  • Tracking performance after launch to set up long-term success

Download the guide and give your next product launch a stronger chance of winning in the market.

Why Choose Lab42 for PRODUCT DEVELOPMENT Research?

Consultative, Hands-On Support

We take a highly personalized, hands-on approach to each project. From helping you define your research objectives to designing the study, interpreting the results, and providing recommendations, our team is with you at every step.

This consultative approach ensures you’re never left guessing and get the most value out of the research.

HIGHEST QUALITY DATA

Lab42 uses advanced sampling techniques and rigorous quality controls to ensure the data you receive is both accurate and reliable.

Whether you're looking at concept testing, logo testing, pricing testing, brand equity, or other custom research,you can trust our insights to be grounded in solid, dependable data that helps you make informed decisions.

Custom Research beyond Templates

Lab42 doesn't believe in cookie-cutter solutions. We go beyond templated research by customizing each project to fit your specific needs and challenges.

Whether you’re exploring new market opportunities or assessing the competitive landscape, we design the research to answer your unique questions and deliver the insights that matter most to your brand.

Fast, Actionable Insights

We know that time is critical, which is why Lab42 prioritizes quick turnaround times without sacrificing quality.

Our streamlined process enables you to get the insights you need fast—so you can make informed decisions, pivot strategies, and react to market changes in real-time. Plus, our reports are designed to be clear and easy to interpret, providing actionable insights you can implement immediately.

Affordable and Transparent Pricing

Our pricing structure is designed to make high-quality research accessible without breaking the bank.

We offer transparent pricing with no hidden fees, ensuring you get the insights you need without the excessive costs often associated with traditional research agencies. This allows brands of all sizes to access premium research solutions.

Flexible Engagements

We understand that not every brand needs a long-term research partner, which is why we offer flexible engagement options.

Whether you need a one-off study or ongoing support, we adapt to your needs—no long-term contracts, no complex setups. This flexibility allows you to get the insights you need when you need them, on your own terms.