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Lab42 Research
Lab42 Research
Home
Quantitative Research
Hybrid Qual + Quant Research
Concept Testing
Brand Equity Tracking
For Brands
For Agencies
Case studies, reports, and best practices
Product Development Research Field Guide
AI Shopping Report
About Lab42
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Blog
Talk to a Researcher
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LAB42 WHITE PAPER —- Divided we brand: Understanding the impact of political polarization on consumer behavior and brand strategy
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25

LAB42 WHITE PAPER —- Divided we brand: Understanding the impact of political polarization on consumer behavior and brand strategy

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LAB42 TOPLINE REPORT —- THE POLARIZATION OF BRANDS
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25

LAB42 TOPLINE REPORT —- THE POLARIZATION OF BRANDS

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LAB42 WHITE PAPER —- DEI IN ADVERTISING: THE GEN Z VIEWPOINT
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25

LAB42 WHITE PAPER —- DEI IN ADVERTISING: THE GEN Z VIEWPOINT

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LAB42 WHITE PAPER —- NOT ALL ADS ARE CREATED EQUAL: DEI IN ADVERTISING
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25

LAB42 WHITE PAPER —- NOT ALL ADS ARE CREATED EQUAL: DEI IN ADVERTISING

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LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND
Research Report Jon Pirc 8/1/21 Research Report Jon Pirc 8/1/21

LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND

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Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)
Research Report Jon Pirc 11/2/20 Research Report Jon Pirc 11/2/20

Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)

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Lab42 White Paper - A NOT SO CHEERFUL HOLIDAY SEASON IS COMING
Research Report Jon Pirc 8/31/20 Research Report Jon Pirc 8/31/20

Lab42 White Paper - A NOT SO CHEERFUL HOLIDAY SEASON IS COMING

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Lab42 Report - impact of Covid-19 on companies (wave 1, May 2020)
Research Report Jon Pirc 5/11/20 Research Report Jon Pirc 5/11/20

Lab42 Report - impact of Covid-19 on companies (wave 1, May 2020)

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Lab42 White Paper - Clique Bait - Identifying Social Media Changes Amongst An Unpredictable GenZ
Research Report Jon Pirc 2/3/20 Research Report Jon Pirc 2/3/20

Lab42 White Paper - Clique Bait - Identifying Social Media Changes Amongst An Unpredictable GenZ

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Lab42 White Paper - THE CLOCK IS TIKING: WHO’S ON TIKTOK AND HOW LONG CAN IT LAST?
Research Report Jon Pirc 9/2/19 Research Report Jon Pirc 9/2/19

Lab42 White Paper - THE CLOCK IS TIKING: WHO’S ON TIKTOK AND HOW LONG CAN IT LAST?

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Lab42 White Paper - What’s Mine is Yours. . . And Yours. . . And Yours: THE SHARING ECONOMY & RENTING TRENDS
Research Report Jon Pirc 7/1/19 Research Report Jon Pirc 7/1/19

Lab42 White Paper - What’s Mine is Yours. . . And Yours. . . And Yours: THE SHARING ECONOMY & RENTING TRENDS

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Lab42 White Paper - THE LAST LETTER: HOW VALUES ARE BEING APPLIED TO SOCIAL MEDIA PREFERENCES
Research Report Jon Pirc 4/1/19 Research Report Jon Pirc 4/1/19

Lab42 White Paper - THE LAST LETTER: HOW VALUES ARE BEING APPLIED TO SOCIAL MEDIA PREFERENCES

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Lab42 White Paper - DIY Versus Lab42 Data Quality
Research Report Jon Pirc 3/11/19 Research Report Jon Pirc 3/11/19

Lab42 White Paper - DIY Versus Lab42 Data Quality

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Lab42 White Paper - From Likes to dollars:  Social Media Landscape Report
Research Report Jon Pirc 6/4/18 Research Report Jon Pirc 6/4/18

Lab42 White Paper - From Likes to dollars: Social Media Landscape Report

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Lab42 report: consumer path to purchase of grocery, retail and electronics
Research Report Jon Pirc 3/5/18 Research Report Jon Pirc 3/5/18

Lab42 report: consumer path to purchase of grocery, retail and electronics

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Lab42 White Paper - corporate social responsibility
Research Report Jon Pirc 10/5/15 Research Report Jon Pirc 10/5/15

Lab42 White Paper - corporate social responsibility

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Lab42 White Paper - A look at who is using urgent care centers and why
Research Report Jon Pirc 2/2/15 Research Report Jon Pirc 2/2/15

Lab42 White Paper - A look at who is using urgent care centers and why

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Lab42 White Paper - Research on research
Research Report Jon Pirc 12/1/14 Research Report Jon Pirc 12/1/14

Lab42 White Paper - Research on research

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Lab42 Snapshot Report - 2014 Black Friday
Research Report Jon Pirc 10/13/14 Research Report Jon Pirc 10/13/14

Lab42 Snapshot Report - 2014 Black Friday

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Lab42 White Paper - Lab42 Millennials and Transportation 2014
Research Report Jon Pirc 8/4/14 Research Report Jon Pirc 8/4/14

Lab42 White Paper - Lab42 Millennials and Transportation 2014

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Full service online quantitative market research firm located in Chicago’s River North neighborhood.