Lab42 helps brand teams answer questions about their consumers, products and marketing. Tell us what you're trying to learn, who you need to hear from and when you need the results. We’ll take care of the rest.
Research strategy for Brands
Evaluate a product idea
Find out what your audience thinks of a new idea. A concept test can show how appealing it is, whether people would consider buying it and what could be improved.
Understand your brand
Understand how well your brand is known, considered and perceived. Repeat the study when you need to see how those measures change over time.
Understand the reasons behind the numbers
Combine interviews with survey research to understand what people think, why they think it and how those views compare across a larger sample.
Tangible benefits of working with Lab42
Complimentary research strategy consultations
Lab42 offers complimentary 30 minute research strategy calls that we can use to discuss any specific or general research related questions you may have–from best practices to choosing a methodology that will work best for your goals, to how and when to utilize research to achieve your strategic goals. No pressure either - we won’t try to sell anything to you (you’ll be meeting with researchers, not salespeople).
Think of them as Lab42 Research Strategy Office Hours.
Flexible Engagements
We understand that there is no one-size-fits-all methodology, and we have the ability to be versatile when it comes to your projects to make sure that we deliver what you need, meeting your objectives within your budget.
express research options
We offer 5 express research options designed to cut down the time and expenses of traditional research projects by at least 50%. Our Concept, Ad, Name, Logo and Package Test Express results are guaranteed within 5 business days. By allowing our professional research team to do your market research heavy lifting, you save both time and money.