Lab42’s Concept Testing Methodology
At Lab42, we help test and refine product ideas before they hit the market, using a proven approach that saves time and resources.
Proprietary Questionnaire DesigN
Our carefully crafted questions reveal deeper customer insights, uncovering the '“why” behind preferences and addressing potential objections before launch.
Assess concept effectiveness
Measure appeal, uniqueness, believability, purchase likelihood, and usage frequency.
Assess concept features
Evaluate individual features for importance, preference, and optimization.
Exposure to unpriced concept
Initial presentation of concept without pricing anchoring to gauge pure response.
Assess concept price
Determine optimal pricing through sensitivity analysis and willingness-to-pay metrics.
Need research support during development?
We work with teams at all stages—from early idea screening to pricing validation—to make sure your product has a solid foundation before launch. If you’re exploring a new concept or just want to sanity check what you’ve got, we’re happy to talk it through.