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Lab42 Research
Home
Research Services
Quantitative Research
Hybrid Qual + Quant Research
Resources
Research Strategy for Brands
Lab42 DEI Reports
Case studies, reports, and best practices
Political Polarization Whitepaper
Political Polarization Topline Report
About Us
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Lab42 Blog

The best place to find our latest articles, research pieces, infographics, reports and case studies.


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5 Best Practices for Cleaning Survey Data
BEST PRACTICES, DATA INTEGRITY Allie Sprenger 5/29/24 BEST PRACTICES, DATA INTEGRITY Allie Sprenger 5/29/24

5 Best Practices for Cleaning Survey Data

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Top 6 Rules of Thumb for Designing Brand Equity Research
BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Athos Maimarides 5/20/24 BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Athos Maimarides 5/20/24

Top 6 Rules of Thumb for Designing Brand Equity Research

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Top 6 Most REQUESTED Research Tools BY Brand Managers
MARKET RESEARCH NEWS, BEST PRACTICES, CONSUMER INSIGHTS, ADVERTISING RESEARCH Athos Maimarides 5/13/24 MARKET RESEARCH NEWS, BEST PRACTICES, CONSUMER INSIGHTS, ADVERTISING RESEARCH Athos Maimarides 5/13/24

Top 6 Most REQUESTED Research Tools BY Brand Managers

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The Super Bowl Ad Recall Game - How Memorable Were Those Commercials?
ADVERTISING RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/19/24 ADVERTISING RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/19/24

The Super Bowl Ad Recall Game - How Memorable Were Those Commercials?

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Lab42’s Qual-Quant Mixed methodology Research
MARKET RESEARCH NEWS, BEST PRACTICES, CASE STUDIES Jon Pirc 1/30/24 MARKET RESEARCH NEWS, BEST PRACTICES, CASE STUDIES Jon Pirc 1/30/24

Lab42’s Qual-Quant Mixed methodology Research

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The Lab42 Approach to Customer Segmentation
BEST PRACTICES, MARKET RESEARCH NEWS Jon Pirc 1/23/24 BEST PRACTICES, MARKET RESEARCH NEWS Jon Pirc 1/23/24

The Lab42 Approach to Customer Segmentation

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Have AI Bots Infiltrated Your Survey Data?
BEST PRACTICES, DATA INTEGRITY, CONSUMER INSIGHTS Jon Pirc 11/17/23 BEST PRACTICES, DATA INTEGRITY, CONSUMER INSIGHTS Jon Pirc 11/17/23

Have AI Bots Infiltrated Your Survey Data?

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Boosting Your Brand: A Closer Look at Brand Equity
BEST PRACTICES, CONSUMER INSIGHTS, PROPRIETARY INSIGHTS Jon Pirc 10/17/23 BEST PRACTICES, CONSUMER INSIGHTS, PROPRIETARY INSIGHTS Jon Pirc 10/17/23

Boosting Your Brand: A Closer Look at Brand Equity

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turning insights into PR Success, AND WHY DIY DOESN’T ALWAYS CUT IT
CONSUMER INSIGHTS, BEST PRACTICES Jon Pirc 9/5/23 CONSUMER INSIGHTS, BEST PRACTICES Jon Pirc 9/5/23

turning insights into PR Success, AND WHY DIY DOESN’T ALWAYS CUT IT

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