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TURF Analysis Explained: Finding the Right Product Mix
ADVANCED ANALYTICS, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 3/3/26 ADVANCED ANALYTICS, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 3/3/26

TURF Analysis Explained: Finding the Right Product Mix

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The Beginner's Guide to Brand Equity Research
BRAND EQUITY, BRANDING, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/17/26 BRAND EQUITY, BRANDING, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/17/26

The Beginner's Guide to Brand Equity Research

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MaxDiff vs. Traditional Ranking: When to Use Which
BEST PRACTICES, AUDIENCE INSIGHTS, CONSUMER MARKETING Jon Pirc 2/3/26 BEST PRACTICES, AUDIENCE INSIGHTS, CONSUMER MARKETING Jon Pirc 2/3/26

MaxDiff vs. Traditional Ranking: When to Use Which

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Fighting Bots and Bad Responses Without Burning Out Your Audience
BEST PRACTICES, DATA QUALITY, CASE STUDIES Jon Pirc 11/3/25 BEST PRACTICES, DATA QUALITY, CASE STUDIES Jon Pirc 11/3/25

Fighting Bots and Bad Responses Without Burning Out Your Audience

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The Essential Data Quality Checklist for Researchers
DATA INTEGRITY, MARKET RESEARCH NEWS, BEST PRACTICES, DATA QUALITY, AI Jon Pirc 8/21/25 DATA INTEGRITY, MARKET RESEARCH NEWS, BEST PRACTICES, DATA QUALITY, AI Jon Pirc 8/21/25

The Essential Data Quality Checklist for Researchers

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Why Most Products Fail (And How to Avoid It)
BEST PRACTICES, PRODUCT DEVELPOMENT, WHITEPAPER, CONSUMER INSIGHTS Jon Pirc 8/19/25 BEST PRACTICES, PRODUCT DEVELPOMENT, WHITEPAPER, CONSUMER INSIGHTS Jon Pirc 8/19/25

Why Most Products Fail (And How to Avoid It)

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A Market Researcher’s Guide to Data Quality in an AI World
BEST PRACTICES, DATA INTEGRITY, ONLINE SAMPLE, MARKET RESEARCH NEWS Jon Pirc 8/18/25 BEST PRACTICES, DATA INTEGRITY, ONLINE SAMPLE, MARKET RESEARCH NEWS Jon Pirc 8/18/25

A Market Researcher’s Guide to Data Quality in an AI World

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When bots take surveys: AI’s impact on the integrity of market research
BEST PRACTICES, DATA INTEGRITY, AI, AUDIENCE INSIGHTS Athos Maimarides 8/5/25 BEST PRACTICES, DATA INTEGRITY, AI, AUDIENCE INSIGHTS Athos Maimarides 8/5/25

When bots take surveys: AI’s impact on the integrity of market research

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Interpreting Conjoint Outputs – From Importance Scores to Simulations
BEST PRACTICES, CONSUMER INSIGHTS, CONJOINT ANALYSIS, ADVANCED ANALYTICS Athos Maimarides 5/5/25 BEST PRACTICES, CONSUMER INSIGHTS, CONJOINT ANALYSIS, ADVANCED ANALYTICS Athos Maimarides 5/5/25

Interpreting Conjoint Outputs – From Importance Scores to Simulations

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