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Lab42 Research
Home
Research Services
Quantitative Research
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Lab42 DEI Reports
Case studies, reports, and best practices
Political Polarization Whitepaper
Political Polarization Topline Report
About Us
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Lab42 Blog

The best place to find our latest articles, research pieces, infographics, reports and case studies.


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Top 6 Rules of Thumb for Designing Brand Equity Research
BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Athos Maimarides 5/20/24 BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Athos Maimarides 5/20/24

Top 6 Rules of Thumb for Designing Brand Equity Research

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Top 6 Most REQUESTED Research Tools BY Brand Managers
MARKET RESEARCH NEWS, BEST PRACTICES, CONSUMER INSIGHTS, ADVERTISING RESEARCH Athos Maimarides 5/13/24 MARKET RESEARCH NEWS, BEST PRACTICES, CONSUMER INSIGHTS, ADVERTISING RESEARCH Athos Maimarides 5/13/24

Top 6 Most REQUESTED Research Tools BY Brand Managers

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Diving deeper into consumer preferences in  plant-based food alternatives
Jon Pirc 4/25/24 Jon Pirc 4/25/24

Diving deeper into consumer preferences in plant-based food alternatives

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Plant based food alternatives: A variable-Based segmentation analysis
MARKET RESEARCH NEWS, CONSUMER INSIGHTS Jon Pirc 3/18/24 MARKET RESEARCH NEWS, CONSUMER INSIGHTS Jon Pirc 3/18/24

Plant based food alternatives: A variable-Based segmentation analysis

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Unlocking Consumer Decisions: The power of Jobs-to-be-Done Studies in Market Research
CONSUMER INSIGHTS, JOBS TO BE DONE James Nolan 3/4/24 CONSUMER INSIGHTS, JOBS TO BE DONE James Nolan 3/4/24

Unlocking Consumer Decisions: The power of Jobs-to-be-Done Studies in Market Research

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Unwrapping the Results: Lab42's Holiday Shopping Predictions Meet Reality
CONSUMER INSIGHTS, MARKET RESEARCH NEWS, PREDICTIVE RESEARCH Jon Pirc 2/29/24 CONSUMER INSIGHTS, MARKET RESEARCH NEWS, PREDICTIVE RESEARCH Jon Pirc 2/29/24

Unwrapping the Results: Lab42's Holiday Shopping Predictions Meet Reality

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The Streaming Bowl - How Americans watched the super Bowl
CONSUMER INSIGHTS, ADVERTISING RESEARCH Jon Pirc 2/21/24 CONSUMER INSIGHTS, ADVERTISING RESEARCH Jon Pirc 2/21/24

The Streaming Bowl - How Americans watched the super Bowl

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The Super Bowl Ad Recall Game - How Memorable Were Those Commercials?
ADVERTISING RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/19/24 ADVERTISING RESEARCH, BEST PRACTICES, CONSUMER INSIGHTS Jon Pirc 2/19/24

The Super Bowl Ad Recall Game - How Memorable Were Those Commercials?

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Lab42’s Qual-Quant Mixed methodology Research
MARKET RESEARCH NEWS, BEST PRACTICES, CASE STUDIES Jon Pirc 1/30/24 MARKET RESEARCH NEWS, BEST PRACTICES, CASE STUDIES Jon Pirc 1/30/24

Lab42’s Qual-Quant Mixed methodology Research

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Lab42 Research

620 N. LaSalle Street, #308

Chicago, IL 60654

312.685.1242

Full service online quantitative market research firm located in Chicago’s River North neighborhood.