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Lab42 Research
Home
Research Services
Quantitative Research
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Lab42 DEI Reports
Case studies, reports, and best practices
Political Polarization Whitepaper
Political Polarization Topline Report
About Us
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Lab42 Blog

The best place to find our latest articles, research pieces, infographics, reports and case studies.


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  • ADVANCED ANALYTICS
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Making the Most out of your research Budget
BEST PRACTICES, CONSUMER INSIGHTS, AUDIENCE INSIGHTS Jon Pirc 11/5/24 BEST PRACTICES, CONSUMER INSIGHTS, AUDIENCE INSIGHTS Jon Pirc 11/5/24

Making the Most out of your research Budget

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Dollars and Sense: Strategic pricing research That Works
MARKET RESEARCH NEWS, BEST PRACTICES, AUDIENCE INSIGHTS, PRICING STRATEGY Athos Maimarides 11/1/24 MARKET RESEARCH NEWS, BEST PRACTICES, AUDIENCE INSIGHTS, PRICING STRATEGY Athos Maimarides 11/1/24

Dollars and Sense: Strategic pricing research That Works

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Exploring the Impact of Political Polarization on Hispanic Consumers
Athos Maimarides 10/10/24 Athos Maimarides 10/10/24

Exploring the Impact of Political Polarization on Hispanic Consumers

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5 Best Practices for Conducting Package Tests
BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 9/16/24 BEST PRACTICES, CONSUMER INSIGHTS, DIY RESEARCH Allie Sprenger 9/16/24

5 Best Practices for Conducting Package Tests

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The Power of Mixed methodology Research
BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Rachel Hunger 9/9/24 BEST PRACTICES, MARKET RESEARCH NEWS, CONSUMER INSIGHTS Rachel Hunger 9/9/24

The Power of Mixed methodology Research

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Lab42 Insights: Weighing the Scale Question
CONSUMER INSIGHTS, BEST PRACTICES, CASE STUDIES Rachel Hunger 8/27/24 CONSUMER INSIGHTS, BEST PRACTICES, CASE STUDIES Rachel Hunger 8/27/24

Lab42 Insights: Weighing the Scale Question

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Meet the brand punishers: When beliefs trump loyalty
CONSUMER INSIGHTS, POLITICAL POLARIZATION, AUDIENCE INSIGHTS James Nolan 8/19/24 CONSUMER INSIGHTS, POLITICAL POLARIZATION, AUDIENCE INSIGHTS James Nolan 8/19/24

Meet the brand punishers: When beliefs trump loyalty

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How to test abstract, made-up brand names
NAME TESTING, CONSUMER INSIGHTS, BEST PRACTICES Athos Maimarides 8/12/24 NAME TESTING, CONSUMER INSIGHTS, BEST PRACTICES Athos Maimarides 8/12/24

How to test abstract, made-up brand names

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7 Elements for Effective Name Testing
NAME TEST, CONSUMER INSIGHTS, BEST PRACTICES James Nolan 8/5/24 NAME TEST, CONSUMER INSIGHTS, BEST PRACTICES James Nolan 8/5/24

7 Elements for Effective Name Testing

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