diversity, equity and inclusion in marketing and advertising: Reports
REPORT #1
Not All Ads Are Created Equal: DEI in Advertising
We primarily wanted to understand whether individuals feel authentically represented in advertising. Do ads represent them and their community? Are these efforts seen as authentic? Is it important to them?
Infographic
LAB42 INFOGRAPHIC: DEI BY INDUSTRY
Representation in ads can have a profound impact on the effectiveness of an advertising or marketing campaign. Certain industries do an excellent job at representing various diverse communities; others miss the mark entirely.
Report #2
DEI IN ADVERTISING: THE GEN Z VIEWPOINT
Age can play a huge role in how people react to advertising and marketing campaigns. What worked for Millennials was very different from what resonated with Boomers and what they found appealing. Along the same lines, Gen Z, which makes up about 20% of the US population, is the most diverse generation ethnically, racially and also in sexual identity. We primarily wanted to understand whether they feel authentically represented in advertising.