diversity, equity and inclusion in marketing and advertising: Reports

Cover page of a report titled 'Not All Ads Are Created Equal: Diversity, Equity, and Inclusion in Advertising,' featuring colorful, stylized illustrations of raised hands in various shades representing diversity.

REPORT #1

Not All Ads Are Created Equal: DEI in Advertising

We primarily wanted to understand whether individuals feel authentically represented in advertising. Do ads represent them and their community? Are these efforts seen as authentic? Is it important to them?

An infographic titled 'Diversity, Equity, and Inclusion Industry Statistics' with a group of diverse people celebrating, and a paragraph discussing the importance of representation in advertising.

Infographic

LAB42 INFOGRAPHIC: DEI BY INDUSTRY

Representation in ads can have a profound impact on the effectiveness of an advertising or marketing campaign. Certain industries do an excellent job at representing various diverse communities; others miss the mark entirely.

Eight young people standing against a wall, looking at their smartphones, with a title below reading, 'DEI in Advertising: The Gen Z Viewpoint' and a small logo at the bottom right corner.

Report #2

DEI IN ADVERTISING: THE GEN Z VIEWPOINT

Age can play a huge role in how people react to advertising and marketing campaigns. What worked for Millennials was very different from what resonated with Boomers and what they found appealing. Along the same lines, Gen Z, which makes up about 20% of the US population, is the most diverse generation ethnically, racially and also in sexual identity. We primarily wanted to understand whether they feel authentically represented in advertising.

Click below to access each report.