Download your copy of Lab42’s social media shopping topline report

As technology continues to evolve, social media is increasingly playing a central role in how we shop and make purchases.

With this in mind, we wanted to take a closer look at how these platforms are impacting consumer behavior. We surveyed 1,000 American social media users, aged 13+ years old, who had ever made an online purchase.

Our research identified insights and implications such as:

• Shopping on social media is booming, but there's room for improvement in the user experience. Brands can streamline the purchasing process for consumers.

• Influencers are great for raising brand awareness, but brands should also consider other strategies to drive actual sales.

• Targeted ads on relevant platforms may lead to higher sales as shoppers are more likely to make planned purchases rather than impulsive ones.

• Improving product quality, return policy, and delivery speed can ease shoppers' concerns and increase the likelihood of a sale.