Lab42’s social media adoption tracker indicates that YouTube continues to lead among Gen Z, followed by Instagram and Snapchat. Facebook dropped from being the #1 in 2017 to #4 in 2020, on par with TikTok.
Lab42’s social media adoption tracker indicates that YouTube continues to lead among Gen Z, followed by Instagram and Snapchat. Facebook dropped from being the #1 in 2017 to #4 in 2020, on par with TikTok.
Jon Pirc
Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.