LAB42 CASE STUDY: USING MAXDIFF & TURF ANALYSES FOR NEW PRODUCT INNOVATION

Case Study
Written By Jon Pirc

Jon Pirc

Jon has spent his professional career as an entrepreneur and is constantly looking to disrupt traditional industries by using new technologies. After working at Sandbox Industries as a ‘Founder in Residence’, Jon founded Lab42 in 2010 as a way to make research more accessible to smaller companies. Jon has a Bachelor’s of Science in Psychology from Northern Illinois University.

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