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Quantitative Research
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Concept Testing
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For Brands
For Agencies
Case studies, reports, and best practices
Product Development Research Field Guide
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Lab42 White Paper - THE LAST LETTER: HOW VALUES ARE BEING APPLIED TO SOCIAL MEDIA PREFERENCES
Research Report Jon Pirc 4/1/19 Research Report Jon Pirc 4/1/19

Lab42 White Paper - THE LAST LETTER: HOW VALUES ARE BEING APPLIED TO SOCIAL MEDIA PREFERENCES

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Lab42 White Paper - DIY Versus Lab42 Data Quality
Research Report Jon Pirc 3/11/19 Research Report Jon Pirc 3/11/19

Lab42 White Paper - DIY Versus Lab42 Data Quality

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Lab42 Best Practices: Market Research Driven PR
Best Practices, Public Relations (PR) Jon Pirc 3/11/19 Best Practices, Public Relations (PR) Jon Pirc 3/11/19

Lab42 Best Practices: Market Research Driven PR

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Lab42 White Paper - From Likes to dollars:  Social Media Landscape Report
Research Report Jon Pirc 6/4/18 Research Report Jon Pirc 6/4/18

Lab42 White Paper - From Likes to dollars: Social Media Landscape Report

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Lab42 report: consumer path to purchase of grocery, retail and electronics
Research Report Jon Pirc 3/5/18 Research Report Jon Pirc 3/5/18

Lab42 report: consumer path to purchase of grocery, retail and electronics

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Lab42 White Paper - corporate social responsibility
Research Report Jon Pirc 10/5/15 Research Report Jon Pirc 10/5/15

Lab42 White Paper - corporate social responsibility

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Lab42 White Paper - A look at who is using urgent care centers and why
Research Report Jon Pirc 2/2/15 Research Report Jon Pirc 2/2/15

Lab42 White Paper - A look at who is using urgent care centers and why

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Lab42 White Paper - Research on research
Research Report Jon Pirc 12/1/14 Research Report Jon Pirc 12/1/14

Lab42 White Paper - Research on research

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Lab42 Snapshot Report - 2014 Black Friday
Research Report Jon Pirc 10/13/14 Research Report Jon Pirc 10/13/14

Lab42 Snapshot Report - 2014 Black Friday

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Lab42 White Paper - Lab42 Millennials and Transportation 2014
Research Report Jon Pirc 8/4/14 Research Report Jon Pirc 8/4/14

Lab42 White Paper - Lab42 Millennials and Transportation 2014

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Lab42 White Paper - Millennials and Technology Topline Report 2014
Research Report Jon Pirc 6/9/14 Research Report Jon Pirc 6/9/14

Lab42 White Paper - Millennials and Technology Topline Report 2014

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Lab42 White Paper - Millennials & Housing Topline Report
Research Report Jon Pirc 5/5/14 Research Report Jon Pirc 5/5/14

Lab42 White Paper - Millennials & Housing Topline Report

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Lab42 White Paper - a Closer Look at Healthcare Q1 2014
Research Report Jon Pirc 2/3/14 Research Report Jon Pirc 2/3/14

Lab42 White Paper - a Closer Look at Healthcare Q1 2014

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Lab42 White Paper - Healthy Snacking
Research Report Jon Pirc 10/1/13 Research Report Jon Pirc 10/1/13

Lab42 White Paper - Healthy Snacking

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Lab42 Research

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Chicago, IL 60654

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Full service online quantitative market research firm located in Chicago’s River North neighborhood.