Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- Divided we brand: Understanding the impact of political polarization on consumer behavior and brand strategy Read More Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 TOPLINE REPORT —- THE POLARIZATION OF BRANDS Read More Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- DEI IN ADVERTISING: THE GEN Z VIEWPOINT Read More Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- NOT ALL ADS ARE CREATED EQUAL: DEI IN ADVERTISING Read More Research Report Jon Pirc 8/1/21 Research Report Jon Pirc 8/1/21 LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND Read More Case Study Jon Pirc 11/24/20 Case Study Jon Pirc 11/24/20 LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS Read More Case Study Jon Pirc 11/12/20 Case Study Jon Pirc 11/12/20 LAB42 CASE STUDY: UNDERSTANDING HOW PARENTS MAKE HEALTHCARE DECISIONS FOR THEIR CHILDREN Read More Best Practices Jon Pirc 11/11/20 Best Practices Jon Pirc 11/11/20 LAB42 SOLUTIONS: VISUALIZING YOUR DATA WITH INFOGRAPHICS Read More Best Practices Jon Pirc 11/10/20 Best Practices Jon Pirc 11/10/20 LAB42 BEST PRACTICES FOR MARKET RESEARCH DRIVEN PR Read More Best Practices Jon Pirc 11/9/20 Best Practices Jon Pirc 11/9/20 LAB42 BEST PRACTICES: ADDITIONAL ANALYTICS Read More Case Study Jon Pirc 11/9/20 Case Study Jon Pirc 11/9/20 LAB42 CASE STUDY: GAMING IP STUDY Read More Case Study Jon Pirc 11/9/20 Case Study Jon Pirc 11/9/20 LAB42 CASE STUDY: AD TESTING GOVERNMENT ADS Read More Case Study Jon Pirc 11/9/20 Case Study Jon Pirc 11/9/20 LAB42 CASE STUDY: AWARENESS & USAGE STUDY Read More Case Study Jon Pirc 11/7/20 Case Study Jon Pirc 11/7/20 LAB42 CASE STUDY: DEFINING YOUR AUDIENCE Read More Best Practices Jon Pirc 11/6/20 Best Practices Jon Pirc 11/6/20 LAB42 BEST PRACTICES FOR DEFINING YOUR SURVEY RESPONDENTS Read More Best Practices Jon Pirc 11/6/20 Best Practices Jon Pirc 11/6/20 LAB42 BEST PRACTICES: USING PRIMARY RESEARCH FOR INSIGHTS INTO SPECIFIC CATEGORIES AND BRANDS Read More Case Study Jon Pirc 11/6/20 Case Study Jon Pirc 11/6/20 LAB42 CASE STUDY: UNDERSTANDING HOW HOME IMPROVEMENT PROS USE HOME IMPROVEMENT APPS Read More Case Study Jon Pirc 11/6/20 Case Study Jon Pirc 11/6/20 LAB42 CASE STUDY: BRAND AWARENESS AND PERCEPTIONS STUDY OF A NON-PROFIT Read More Case Study Jon Pirc 11/5/20 Case Study Jon Pirc 11/5/20 LAB42 CASE STUDY: CONSUMER DECISION JOURNEY Read More Case Study Jon Pirc 11/5/20 Case Study Jon Pirc 11/5/20 LAB42 CASE STUDY: PACKAGE TESTING Read More Older Posts
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- Divided we brand: Understanding the impact of political polarization on consumer behavior and brand strategy Read More
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 TOPLINE REPORT —- THE POLARIZATION OF BRANDS Read More
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- DEI IN ADVERTISING: THE GEN Z VIEWPOINT Read More
Research Report Jon Pirc 8/28/25 Research Report Jon Pirc 8/28/25 LAB42 WHITE PAPER —- NOT ALL ADS ARE CREATED EQUAL: DEI IN ADVERTISING Read More
Research Report Jon Pirc 8/1/21 Research Report Jon Pirc 8/1/21 LAB42 WHITE PAPER —- CRYPTOCURRENCY: THE POTENTIAL CURRENCY MARKET DISRUPTOR THAT FEW FULLY UNDERSTAND Read More
Case Study Jon Pirc 11/24/20 Case Study Jon Pirc 11/24/20 LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS Read More
Case Study Jon Pirc 11/12/20 Case Study Jon Pirc 11/12/20 LAB42 CASE STUDY: UNDERSTANDING HOW PARENTS MAKE HEALTHCARE DECISIONS FOR THEIR CHILDREN Read More
Best Practices Jon Pirc 11/11/20 Best Practices Jon Pirc 11/11/20 LAB42 SOLUTIONS: VISUALIZING YOUR DATA WITH INFOGRAPHICS Read More
Best Practices Jon Pirc 11/10/20 Best Practices Jon Pirc 11/10/20 LAB42 BEST PRACTICES FOR MARKET RESEARCH DRIVEN PR Read More
Best Practices Jon Pirc 11/9/20 Best Practices Jon Pirc 11/9/20 LAB42 BEST PRACTICES: ADDITIONAL ANALYTICS Read More
Case Study Jon Pirc 11/9/20 Case Study Jon Pirc 11/9/20 LAB42 CASE STUDY: AD TESTING GOVERNMENT ADS Read More
Case Study Jon Pirc 11/9/20 Case Study Jon Pirc 11/9/20 LAB42 CASE STUDY: AWARENESS & USAGE STUDY Read More
Case Study Jon Pirc 11/7/20 Case Study Jon Pirc 11/7/20 LAB42 CASE STUDY: DEFINING YOUR AUDIENCE Read More
Best Practices Jon Pirc 11/6/20 Best Practices Jon Pirc 11/6/20 LAB42 BEST PRACTICES FOR DEFINING YOUR SURVEY RESPONDENTS Read More
Best Practices Jon Pirc 11/6/20 Best Practices Jon Pirc 11/6/20 LAB42 BEST PRACTICES: USING PRIMARY RESEARCH FOR INSIGHTS INTO SPECIFIC CATEGORIES AND BRANDS Read More
Case Study Jon Pirc 11/6/20 Case Study Jon Pirc 11/6/20 LAB42 CASE STUDY: UNDERSTANDING HOW HOME IMPROVEMENT PROS USE HOME IMPROVEMENT APPS Read More
Case Study Jon Pirc 11/6/20 Case Study Jon Pirc 11/6/20 LAB42 CASE STUDY: BRAND AWARENESS AND PERCEPTIONS STUDY OF A NON-PROFIT Read More
Case Study Jon Pirc 11/5/20 Case Study Jon Pirc 11/5/20 LAB42 CASE STUDY: CONSUMER DECISION JOURNEY Read More
