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Lab42 Research
Lab42 Research
Home
Quantitative Research
Hybrid Qual + Quant Research
Concept Testing
Brand Equity Tracking
For Brands
For Agencies
Case studies, reports, and best practices
Product Development Research Field Guide
AI Shopping Report
About Lab42
FAQs
Blog
Talk to a Researcher
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LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS
Case Study Jon Pirc 11/5/20 Case Study Jon Pirc 11/5/20

LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY PATIENT PAIN POINTS

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LAB42 BEST PRACTICES FOR CONCEPT TESTING
Best Practices Jon Pirc 11/4/20 Best Practices Jon Pirc 11/4/20

LAB42 BEST PRACTICES FOR CONCEPT TESTING

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LAB42 CASE STUDY: GAINING AN INTIMATE KNOWLEDGE OF A SPECIFIC SECTOR
Case Study Jon Pirc 11/4/20 Case Study Jon Pirc 11/4/20

LAB42 CASE STUDY: GAINING AN INTIMATE KNOWLEDGE OF A SPECIFIC SECTOR

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LAB42 CASE STUDY: B2B CONTENT CREATION
Case Study Jon Pirc 11/4/20 Case Study Jon Pirc 11/4/20

LAB42 CASE STUDY: B2B CONTENT CREATION

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LAB42 CASE STUDY: MESSAGE TESTING
Case Study Jon Pirc 11/4/20 Case Study Jon Pirc 11/4/20

LAB42 CASE STUDY: MESSAGE TESTING

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LAB42 BEST PRACTICES FOR BRAND EQUITY RESEARCH
Best Practices Jon Pirc 11/3/20 Best Practices Jon Pirc 11/3/20

LAB42 BEST PRACTICES FOR BRAND EQUITY RESEARCH

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LAB42 CASE STUDY: NAME TEST
Case Study Jon Pirc 11/3/20 Case Study Jon Pirc 11/3/20

LAB42 CASE STUDY: NAME TEST

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Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)
Research Report Jon Pirc 11/2/20 Research Report Jon Pirc 11/2/20

Lab42 report: How companies are faring 8 months into the covid pandemic (Wave 2, October 2020)

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LAB42 BEST PRACTICES FOR SURVEY WRITING
Best Practices Jon Pirc 11/2/20 Best Practices Jon Pirc 11/2/20

LAB42 BEST PRACTICES FOR SURVEY WRITING

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LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY TRAVEL PREFERENCES
Case Study Jon Pirc 11/2/20 Case Study Jon Pirc 11/2/20

LAB42 CASE STUDY: USING MAXDIFF TO IDENTIFY TRAVEL PREFERENCES

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LAB42 CASE STUDY: CATEGORY POSITIONING
Case Study Jon Pirc 11/2/20 Case Study Jon Pirc 11/2/20

LAB42 CASE STUDY: CATEGORY POSITIONING

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LAB42 CASE STUDY: CHARACTER AD TEST
Case Study Jon Pirc 11/1/20 Case Study Jon Pirc 11/1/20

LAB42 CASE STUDY: CHARACTER AD TEST

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LAB42 CASE STUDY: B2B CONTENT CREATION AND PROMOTION
Case Study Jon Pirc 11/1/20 Case Study Jon Pirc 11/1/20

LAB42 CASE STUDY: B2B CONTENT CREATION AND PROMOTION

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LAB42 CASE STUDY: AD TESTING FOR NOT-For-PROFIT organization
Case Study Jon Pirc 11/1/20 Case Study Jon Pirc 11/1/20

LAB42 CASE STUDY: AD TESTING FOR NOT-For-PROFIT organization

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LAB42 CASE STUDY: USING MAXDIFF & TURF ANALYSES FOR NEW PRODUCT INNOVATION
Case Study Jon Pirc 11/1/20 Case Study Jon Pirc 11/1/20

LAB42 CASE STUDY: USING MAXDIFF & TURF ANALYSES FOR NEW PRODUCT INNOVATION

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Lab42 White Paper - A NOT SO CHEERFUL HOLIDAY SEASON IS COMING
Research Report Jon Pirc 8/31/20 Research Report Jon Pirc 8/31/20

Lab42 White Paper - A NOT SO CHEERFUL HOLIDAY SEASON IS COMING

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Lab42 Report - impact of Covid-19 on companies (wave 1, May 2020)
Research Report Jon Pirc 5/11/20 Research Report Jon Pirc 5/11/20

Lab42 Report - impact of Covid-19 on companies (wave 1, May 2020)

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Lab42 White Paper - Clique Bait - Identifying Social Media Changes Amongst An Unpredictable GenZ
Research Report Jon Pirc 2/3/20 Research Report Jon Pirc 2/3/20

Lab42 White Paper - Clique Bait - Identifying Social Media Changes Amongst An Unpredictable GenZ

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Lab42 White Paper - THE CLOCK IS TIKING: WHO’S ON TIKTOK AND HOW LONG CAN IT LAST?
Research Report Jon Pirc 9/2/19 Research Report Jon Pirc 9/2/19

Lab42 White Paper - THE CLOCK IS TIKING: WHO’S ON TIKTOK AND HOW LONG CAN IT LAST?

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Lab42 White Paper - What’s Mine is Yours. . . And Yours. . . And Yours: THE SHARING ECONOMY & RENTING TRENDS
Research Report Jon Pirc 7/1/19 Research Report Jon Pirc 7/1/19

Lab42 White Paper - What’s Mine is Yours. . . And Yours. . . And Yours: THE SHARING ECONOMY & RENTING TRENDS

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Full service online quantitative market research firm located in Chicago’s River North neighborhood.